Present situation and development trend of gift industry

In recent years, the gift industry has attracted much attention, and has gradually developed in the direction of diversification. With the continuous improvement of quality life, gift giving has gradually become a fashion culture, and has become a necessary commercial means. The transaction scale of gift e-commerce is on the rise. In 2014, the e-commerce transaction scale of China's gift industry reached 82 billion yuan; in 2015, the transaction scale of e-commerce in China's gift industry exceeded 100 billion yuan.